How to promote physical activity for young girls in the city and thus avoid the dramatic consequences on health of sedentary lifestyle?
THE CONTEXT
Doing sports has undeniable benefits for an individual, and the first ten years of a child’s life are crucial to develop a taste for it. In reality, our current generation of children is particularly sedentary, which has dramatic consequences on their physical abilities. In Paris, this sedentary lifestyle is striking. While the World Health Organisation (WHO) recommends 60 minutes of physical activity per day, only 14% of Parisian children aged 8 to 14 follow this advice (WHO, 2016). The situation is all the more alarming among girls.
6% of girls
aged between 8 and 14 reach the level
of physical activity recommended by WHO
THE CHALLENGE
Our project is to deploy a playful solution so that 10-year-old girls can perform the 60 minutes of daily physical activity recommended by the WHO. Based on data collected from health professionals, the City of Paris, schools, associations and girls, the objective is to develop a solution with and for them. At the end of this experiment, we aim to have identified motivational drivers for girls to move more. The objective is also to find ways to perpetuate this dynamic among these girls and to be able to extend it to other neighbourhoods or even to other cities.
THE STARTUP
WePulse is a mobile application dedicated to companies for the development of the health and well-being of company employees, communities and brands. The platform encourages and rewards daily physical activities.
THE PARTNERS
THE SOLUTION
"G19LS CREW" is a program bringing together 100 girls aged between 10 and 13, living in the 19th arrondissement of Paris in the Curial, Cambrai and Michelet neighbourhoods. Equipped with a Fitbit watch to count their steps, they will have to complete individual challenges on a daily basis on the WePulse mobile application. Their goal is to reach an average of 12,000 steps/day. This 5-week program is complemented with collective challenges supported by the neighbourhood's sports associations. Throughout the experiment, young girls are encouraged to practice physical activities in all their forms, such as sports, walking or playing, in their neighbourhoods and in contact with local actors. They also have the opportunity to be rewarded for their efforts through access to their neighbourhood’s sports facilities.
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